PSU innovative research collaboration with Jessie Mum Co., Ltd. and Charmace Cosmed Co., Ltd.

Asst. Prof. Dr. Jumphon Chuenjitsiri, Vice President for Legal Affairs and Academic Services, along with Asst. Prof. Dr. Chitchamai Ovatlarnporn, Project Manager for Innovation to Industries (ITI), and representatives from Jessie Mum Co., Ltd. and Charmace Cosmed Co., Ltd., signed a Memorandum of Understanding (MOU) to collaborate on research and innovation development for practical business use. This agreement also supports other activities that foster sustainable economic growth in Thailand. The signing ceremony took place at the President's Office Building, PSU.

Dr. Jumphon highlighted that the collaboration underscores PSU's dedication to advancing national progress through research. He emphasized PSU's commitment to establishing leadership in academia and innovation through research. PSU possesses comprehensive capabilities across various research stages, including in vitro studies, evaluations of active substance efficacy, and efficiency testing. Moreover, PSU boasts the necessary human resources and network partnerships to effectively develop and implement practical innovations.

Dr. Jumphon emphasized that these initiatives require robust partnerships, particularly with forward-thinking private companies. These collaborations are driven by the new generation, who recognize the significance of promoting research-based products. This approach not only helps them differentiate themselves in the market but also delivers valuable products that benefit society.

This collaboration is academically supported by PSU in research development and innovation, involving relevant personnel who provide academic consulting support. The partnership's role is to facilitate their expert personnel to collaborate in studying, researching, and conducting joint research with the university. This collaboration aims to contribute to the success and further development of beneficial outcomes.